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Luxury Partners  REALTY

16950 Jog Rd Ste 102

Delray Beach, FL 33446


Karen Rose, sales associate, is a winner of the Florida Realtor® Magazine Web Site Contest!


Unlike many sales professionals, Karen Rose, a sales associate with Luxury Partners Realty, Delray Beach, enjoys designing and maintaining her own web sites.  "I like the creative side, and enjoy the ability to do things myself," she says.  "I even designed a special font that I use on my site, as well as my other marketing materials."

Rose says her site generates a steady flow of inquiries, while giving her greater credibility with buyers and sellers.  "Buyers tell me they like the information on my site," she says.  "The sellers like the fact that I have five other sites featuring specific communities in my market are that are linked to my main site."

In reviewing the site, Richard applauded Rose's focus on the needs of the customer. "Having buyer and seller tips followed by response forms make natural sense, and there are extensive local links for more information," he says.  "It's also helpful to separate the communities into separate segments like country clubs and waterfront communities. I also like the 'request more information' form on every featured listing."

Eagar also praised the site's ease of use, MLS search and lead functions. "The home page was easy to read, and the navigation buttons were well placed and simple to follow, "he says.

One of the features that Rose says makes a difference is opening up the property search function to beyond the Boca Raton/Delray Beach market. "Buyers can come to my site and search throughout the state of Florida," she says. "That's particularly helpful for sellers who live in the area but are planning to move away." I have one listing client who's planning to move to Tampa and uses my site to search for homes in that area."


Source: Florida Realtor® Magazine